Madeira Boats luxury yacht
Back to Case Studies
Water ToursMadeira, Portugal

From 20% No-Shows to 7%
Saving $54,000/Year

How a luxury yacht charter company eliminated commission fees and transformed their customer communication with WhatsApp automation.

$54K
Annual Savings
68%
Fewer No-Shows
38%
More Direct Bookings
50%
Faster Response

About Madeira Boats

Madeira Boats offers premium private yacht rentals and luxury boat experiences along the stunning coastline of Madeira, Portugal. With high demand from tourists year-round and a fleet of 8 vessels, their operations needed structure and automation.

Before RockeTour, they relied on a major OTA for bookings, paying 15% commission on every sale while struggling with manual customer communication.

Company Profile

IndustryLuxury Yacht Charters
Fleet Size8 Vessels
Avg Booking Value€450
Monthly Bookings~200

The Problems Costing Them $54,000/Year

15% commission fees on every booking
$27,000/year lost to OTA fees

At €450 avg booking × 200 bookings/month, they were paying €81,000/year in commissions.

20% no-show rate
$18,000/year in lost revenue

Customers forgot about bookings or didn't receive timely reminders via email.

Manual booking confirmation process
15+ hours/week of admin time

Staff spent hours copying booking details into WhatsApp messages manually.

No fleet visibility
Double bookings & customer complaints

Without real-time availability, they occasionally overbooked vessels.

The RockeTour Solution

WhatsApp Automation

  • Instant booking confirmations
  • 24-hour reminder with weather forecast
  • Meeting point with GPS coordinates
  • Post-trip review request

Calendar & Fleet Management

  • Real-time vessel availability
  • Automated booking sync
  • Captain assignment notifications
  • Maintenance scheduling

0% Commission Booking Engine

A beautiful, conversion-optimized booking widget embedded directly on their website. Customers book direct, Madeira Boats keeps 100% of the revenue.

Commission Rate
15%0%
Monthly Savings
€0€2,250
Annual Savings
€0€27,000

ROI Breakdown: $54,000 Annual Savings

Commission Fee Savings
15% → 0% on €450 avg × 200 monthly bookings
+$27,000
Recovered No-Show Revenue
No-show rate dropped from 20% to 7% (68% reduction)
+$18,000
Admin Time Saved
15 hrs/week × €25/hr = €19,500/year in labor costs
+$9,000
Total Annual Savings
$54,000
RockeTour Investment: $99/month × 12 = $1,188/year
Net ROI: 4,446% — For every $1 spent, Madeira Boats saves $45

Implementation Timeline

Week 1
Setup & Integration
Connected booking calendar, imported existing customers, set up WhatsApp Business API
Week 2
Automation Launch
Activated automated confirmations and reminders. Staff trained on the mobile app.
Week 4
First Results
No-show rate dropped from 20% to 12%. Direct bookings started coming in.
Month 3
Full Optimization
No-show rate hit 7%. 38% of bookings now direct. Staff time freed up for guest experience.
“We finally feel in control of our boat schedules — and our customers notice the difference! The WhatsApp reminders alone have saved us thousands in lost revenue from no-shows. Plus, not paying 15% commission on every booking? That's life-changing for a small business like ours.”
MS
Maria Silva
Operations Manager, Madeira Boats

Want Results Like Madeira Boats?

Calculate your potential savings and see how much you could save by eliminating commission fees and reducing no-shows.