Madrid Walking Tour
Back to Case Studies
Walking ToursMadrid, Spain

5+ Daily Tours.
Zero Mix-ups.

How a busy walking tour operator achieved 100% message automation and eliminated operational chaos with RockeTour.

75%
Less Admin Time
100%
Automated Messages
0
Double Bookings
5+
Daily Tours Managed

About Madrid Walking Tour

Madrid Walking Tour runs 5+ daily walking tours across Madrid, including historical tours, food tours, and nightlife experiences. With multiple guides and constant customer communication, they needed a system that could keep up with their pace.

Before RockeTour, their owner David spent more time on admin than actually growing the business. Guides showed up at wrong locations, customers didn't get reminders, and chaos was the norm.

Company Profile

IndustryWalking Tours
Team Size8 Guides
Tours Per Day5-7
Monthly Bookings~600

The Operational Chaos

Managing multiple tours daily was overwhelming
20+ hours/week on admin

David spent more time coordinating than growing the business.

Guides sometimes showed up to wrong locations
Customer complaints & refunds

Communication via personal WhatsApp led to missed messages and confusion.

Customers didn't receive timely reminders
25% no-show rate

Email reminders had low open rates and customers forgot meeting points.

Double bookings on popular time slots
Angry customers & lost revenue

Without real-time sync, the same slot got booked twice regularly.

The RockeTour Solution

Guide Mobile App

  • Daily schedules at their fingertips
  • Automatic assignment notifications
  • Customer details & special requests
  • One-tap check-in for each tour

Customer Automation

  • Instant WhatsApp booking confirmations
  • Meeting point reminders with maps
  • Guide name & photo before tour
  • Automated review requests

Smart Scheduling System

Real-time calendar that prevents double bookings and automatically assigns the best available guide based on language, expertise, and location.

Double Bookings
~5/week0
Admin Time
20hrs/week5hrs/week
Guide Mix-ups
WeeklyNever

The Transformation

Before RockeTour

  • Spending 20+ hours/week on admin tasks
  • Guides missing assignments regularly
  • 25% no-show rate hurting revenue
  • Double bookings causing refunds
  • Customer complaints about communication

After RockeTour

  • 75% reduction in admin time (5hrs/week)
  • 100% automated guide notifications
  • No-show rate dropped to 8%
  • Zero double bookings since launch
  • 4.9★ average rating with automated follow-ups

Implementation Timeline

Day 1
Setup & Import
Imported all existing bookings and guide profiles. Set up tour templates.
Week 1
Guide Training
All 8 guides trained on the mobile app. Started using automated notifications.
Week 2
WhatsApp Live
Activated automated customer messages. No-show rate immediately started dropping.
Month 1
Full Automation
David now spends 5 hours/week on admin instead of 20+. Business growing again.
“It's like having a digital manager who never sleeps. Managing multiple daily tours has never been easier. Our guides love the mobile app — they always know exactly where to be and who to expect. I finally have time to actually grow the business instead of just running it.”
DC
David Cohen
Owner, Madrid Walking Tour

Ready to Eliminate the Chaos?

See how RockeTour can help you manage multiple daily tours without the headaches.